About this Project
Client's Business Challenge
EIG sought to further enhance the experience of their client’s employees with compelling mobile capabilities that would simplify the immigration experience as the intended audience for this solution are people who are often in the midst of a significant and stressful, career-related life change.
Our Approach
We prioritized and analyzed the competitive landscape, key client business functions in the immigration value chain, the client’s brand intention, and technology stack to uncover opportunities to address the client’s ask while augmenting foundational AI capabilities that can evolve and grow as the client’s needs change.
Value Delivered
The result was an ambitious design for an intelligent, intuitive mobile companion, that used the power of AI to encapsulate EIG’s differentiated institutional knowledge, anticipate client employee needs, automate routine tasks, provide clear, real-time status about their cases, and facilitate efficient & productive interactions with their immigration team — fulfilling EIG’s brand promise to its clients while extending its AI capabilities to provide a force-multiplier for their human capital.
Client
Erickson Immigration Group
Engagement
AI Transformation Strategy
Skills